Everyone talks about the best time to post on social media. But is there really the best time to do so?

Well, there definitely is!

Well-timed content is what receives the most attention and engagement from the audience. So, you should be looking to post whenever the majority of your audience is active and ready to engage.

But let’s face it, determining the best time when you’re planning a posting schedule for your business from scratch can be confusing when you’ve never done it before.

If you’re on the same boat, stop worrying because we’ve got your back!

This ultimate guide will help you determine when to post on Facebook, Instagram, and Twitter for maximum reach and engagement.

The Best Time for Facebook Posts

With the recently modified News Feed algorithm of Facebook, businesses are finding it difficult to reach out to their audience beating their friends and family.

In the modern digital world, people log into Facebook from both mobile phones and desktop computers every day. Whether you’re a B2B, B2C, or software organisation, you should know that: 

• The best time for businesses to post on Facebook is 9 am when people are just getting started with their day
• Between 11 am and 12 pm is another great hour to post your content because people tend to scroll through Facebook during their lunch break
• The hours of 3 pm to 4 pm also see a spike in click-through rates
• The Facebook audience is the most active on Thursday to Sunday

The Best Time for Instagram Posts

Instagram focuses on serving the most recent and fresh content to its users first. Hence, you should be aiming to align your posting schedule with the time when most of your followers are likely to be active. 

• On average, 1 pm and 5 pm are the best times to post on Instagram, during lunch break and towards the end of the working shift, respectively
• B2B companies enjoy the highest click-through rates from 1 pm to 2 pm and from 5 pm to 6 pm
• The audience is also likely to be active between 8 am and 9 pm
• The best day for posting content on Instagram is Friday, as users tend to engage less on weekdays

The Best Time for Twitter Posts

 You must know that the lifespan of a tweet is limited to 18 minutes. It means that you have no more than 20 minutes for your tweet to reach your target audience!

This is why posting at the best time on Twitter is so crucial!

• The hours from 8 am to 10 am and 6 pm to 9 pm are best for tweeting, as people usually commute to and from work during this time
• B2C companies should post at noon or from 8 am to 10 am or 7 pm to 9 pm
• For maximum click-through rate and retweets, post at noon or between 5 pm to 6 pm
• Weekends are best for posting tweets for B2C companies whereas, weekdays bring more engagement for B2B companies

Now that you know about the best time to post on social media, get ready to take the digital world into a storm with excellent content!

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This is in no way endorsed or sponsored by Facebook, Instagram or Twitter.