If you don’t know where you’re going, it’s going to be difficult to get anywhere, right?

Like most things in life you need a plan, goals, or a general direction. Once you know where you’re headed it’s going to be a lot easier to achieve your goals, and get to where you want to be. Advertising is much the same.

‘Advertising without a plan is like driving a car with your eyes closed’.

For many businesses their approach to advertising is exactly that…

We see more money wasted on short-term ‘spur of the moment’ advertising, than we see on long term strategic advertising that’s based around a solid plan.

When it comes to advertising…failing to plan, is planning to fail!